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GENERAL LIBRARY ^«,y. 

•0 ROCKtfaiW PLAZ^. N^« ^"^ 



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GENERAL LIBRARY 



BROAuc!e^^iM"^^;'Mii'¥' fcV>i 



HJNCIL 

MUNSEY BUILDING 

Washington, I>. C. 



Xecutive 2113 



Numloer 35 October G, 1942. 

The BVC, at this point, is alnost no more. It's metamorphosin3 into a 
new, national trade organization, dedicated to the best \Tartirae interests 
of the radio industry and called The American Broadcasters Association. In 
our opinion, and the opinions of a grov'ing number of stations throughout the 
country, the radio industry has failed to live up to its potentialities as a 
force behind Aaerican radio geared to vfartiue conditions. There is no 
alternative but to create this new group v/hich can turn its full attejition 
and energies tovrard wholehearted cooperation with the Virar effort. 

The BVC, you will recall, was originally set up as a temporary group 
Vfith no intontion that it should continue beyond six months. Actually, it has 
had a tenure of eight months. Today vro find an even greater complexity of 
problems confronting broadcasters in their relationships with the national v;ar 
effort. The American Broadcasters Association, tliercfore, talces over the 
BVC*s efforts to provide every facility for correlating an intelligent and 
effective cooperation bctvrcen broadcasting and its proper :)lace in tliat war 
effort. 

The ABA also takes over the BVC offices in the I.IunEey Building at VJ^ash- 
ington.- A temporary board of directors has been established, comprising these 
m.cn: John Shepard, ord, president of The Yankee L'et'.Tork and chairman of the 
BVC; TJaltcr J. Danm of 1YTMJ, Milwaukee, Wis., and president of FM Broadcasters, 
Inc. J 0. L. (Tod) Taylor of the Taylor -Ho\j-e-Snowden Group, Amarillo, Texas, and 
executive secretary of the BVC; Janes D. Ehouse, WLIT-YfSAI , Cincinnati; 
Eugene Pialliom, WIRE, Indianapolis, and president of NAI; George E. Storcr, 
president of Port Industry Group, Detroit, also president of the NIB; Harry 
Bannister, ViATJ, Detroit; Ed Crancy, Z-Bar Ket'vvork, Montana; and Stanley Hubbaii 
KSTP, St. Paul. 

Those tcmporciry directors will meet in ITov' York next Thursday, (October 8) 
to draft temporary by-laxvs for the ABA. Tlie election of permanent directors 
and approval by mombcrs of perKianent by-lavj-s is expected to talce place at an 
ABA convention tentatively scheduled for Chicago on November 9. In the interim., 
tho_ABA vv-ill be operated under a tenporr.ry sot-up so that no ti'ao is lost 
getting it into action. 

A full-time, paid president - yet to be named - is included in the nev/ ^iBA 
organizational plans. He will be a man acquainted v/ith both the 'Tashington 
scene and current problev.s facing the broadcasting industry. Also on a paid 
basis will be a secretary-treasurer, picked from the ranks of tlio country's 
radio executives to serve f^ill-tine. 

Kcribership in the AiTierican Broadcasters Association is open to all 
individual stations, including stations ovmcd by neti/TOrl^s. Dues are to be 
computed upon the sane formula as those required for m.embership in the NAB. 
further information concerning ABA plans will be forwarded shortly to all 
stations ♦ 



imi FOR EVERYBODY *♦ 

One of the next canpaigns that radio will be asked to give a hand v/ith 
is the iicat ccnsorvation drive* As you probably kuovr, nationivldo v.ieat 
rationing; is slated for next v/inter around February or March, holding dovni 
the v/colcly per capita consunptiou to about 2-g- pounds for each adult. It all 
ncans something of a chani;jc in /u-'.crican food habits (v/hioh, if anything, have 
been lush), but the advent of rationing; is still so far avmy that there's 
plenty of tine to ^jot tlio general public acclinatod to the idea. 

In the first place, there's no actual shorta(;c of neat. Follcs v;ho follovf 
those thin;.^s tell vis tliat Anorica»s livestoc)': production bctv/ccn last J\ily 
and next July will be 15^ higher than over before, or about 24 billion pounds* 
The Anorican public, if its appetites were allov.'-cd to ride roughshod, would 
chovj" up sono 21 billion pounds. There is, hovrovor, a very valid denand by our 
evrn and other United Nations fighting vicn for about 6-g- billion pounds. 
Total - 27ii- billion, or a shortage of 3-jj billion pounds. And it'll have to 
cone off the civilian's dinner plate. 

Actuallv-, 2t3 pounds of neat a v;cck isn't so bad. It's r.iore than a great 
nany people nornally cat, anway. The Britisli get 03ily one pound a vTOck, 
while the Italians nunch unhappily at a •'.•j-cokly allotnont of 3-|- to 4-^ ounces. 

Rationing, of course, is a doi.aocratic process and vd.ll help solve the 
shortage of neats to be found in narkets today by allowing a nore equitable 
distribution of availa,ble supplies. Affected are beef, veal, lar.ib, nutton . 
and pork. Poultry will be in the clear, and seekers after protein can find 
the sav.ic, vrc hear, in fisli, beans, v.iilk, cheese and eggs. 

The reason for bringing all this up is that the OlfTI is novj- shaping its 
"share the neat" canpaign and will soon be able to send you sono good data 
that nay be liandy for your vronon corjnontators , honcnalcer's shews, and the 
like. You night drop the OV/I Radio Bureau a line and ask for this material 
as soon as it's available « then start the inportant xrorlz of educating the 
public to -what lies ahead. 

ITAVIIIC- GASOLINE TROUBLE? 

Vfe cane across a detailed release fron the OPA this vreck which lists 
quite a number of occupations where the issuance of supplcnental gasoline 
is authorized for ovricrs of private autonobilos. That, of course, is only 
vj-hcn the auto-ovmers use their cars in connection v;ith their essential work. 
If you have trouble with your local rationin^;; board, and can't convince these 
geutlencn that broadcasting is essential enough for your engineers and 
announcers to deserve an extra gas allo-traont v/hen driving in pursuit of their 
renote assigmaents, y-^u can call attention to this OPA nanifesto. It's headed 
"Gasoline Rations for Occupational Driving" and, in the upper corner, says 
"FR-1" - which nay or nay not be significant. 

Radio is listed under sub-paragraph "k" - ained at any "v/orkcr (including 
an executive, technician, or office vrorker, but not including a sales-.aan) or 
an enploycr, onployer's representative or representative of a labor orgaidzaticn 
in travel to, fron, within or between the ostablisbnents or facilities listed 
bolov;, 'for purposes necessary to the operation or f\mctioning of such cstablish- 
nonts or facilities or to the naintenanco of pcacofiAl industrial relations 
therein." 



Sub-section 2 undor "1:" - confusin-, isn»t it? - lists "radio" along 
v.rith several other technical occupations and \Yays cf rakini^ a living. That 
ought to convince any rationing board. 

P:EEP the IIOi.!E FIRES OUT *=:= 

Ained at spotlighting Fire Prevention ".".'"eel: (which begins October 4), a 
couple of transcribed shovrs called "The Trial of Harry JJorlcy" and "Ton Dixon 
Meets the Encny" are being distributed to stations all over the c-nrntry by 
the Office of Civilian Defense, 

Fire Prevention .Teck this year has a strong v^ar slant* In an average 
pcacotine year - tlic sane poacetine year v.'-hcn riotorists arc si?xishing up their 
cars and sla^lls at a lethal rater - Anorican fire losses have included 10,000 
lives and about ;';.300,000,000 -.Yorth of property darnge, v/hich is a staggering 
total and toll in anybody»s league. But to have such losses by fire on the 
hone front during v-artinc ncans a senseless drain on the nanpovrcr and rr.tcrials 
Tj-hioh are so inportant to victory. It's like building hundreds of planes and 
guns and tanlcs, and then blov/ing then up, right at the factory as they cane 
off the assenbly line. And for as little reason. 

The OCD is behind the Fire Prevention ca-paign this year, picking radio 
as one of the vraj'^ to hariner across to the iUMcrican people this futility of 
fire losses that arc the product of plain, dunb carelessness in alnost every 
case. 

Each of the OCD shovs - vising a drai-.:atic fomat - runs 14 ninutos and 
20 seconds and has a ncssage your listeners could itcII hear and heed. 

THEY CiJ,iE VaTH TI-I E COUHTRY * >:^ 

It r.'uay be a bit early to nention the fact, but it's jtist as vj-cll to 
pass it along. Hovenber 10 vrill be the 167th aimiversar;;-- of the II. S. Laarine 
Corps. If you'll let your pencil do a little sv.'ift substracting, you'll sec 
that this goes back to 1775 - v/hich v;as one year before all those first grand 
Anericans put their signatures to a docuncnt that tliey' knev: had a bctter-than- 
even chance of being their dcatli vrarrant. 

The history of the liarines is a rich background - splashed r;ith the color 
that can only cone through adventures and herois-n in every part of the vrorld. 
Offhand, v;o can thinlc of Marine exploits that took olace on every continent, 
except naybe South A-,;Tcrica and Ausbralia. Today, you'll find Uncle San's 
sea-soldiers there, too. 

ITe don't have to give you any suggestions about vjays to salute the 
I'lttdnes on Novenber 10. It should be easy for you. If you need factual 
naterial, drop a line to Ilajor George van dor Hoef, Publicity Departnent, 
Marine Corps, Vfaskington, D. C. A body of gallant fi-^ting nen deserves a 
gallant salute on its birthday. V/c rather believe radio knov.-s hovr to give 
or^e . 
I 
THE S IGII-OFF ^^ 

/uid that, \TQ thin!:, conplctes the roster of things ivc have to pass along 
this vreok fron a \7artine ^Yashington. It certainly conplctes a roster of 






-4- 

35 BVC novrs letters \;hich started last February axvl have t';;onc re^jularly, onoc 
each "./cck, to every broadcastiu^j statio:i in the oouiitr;/-. Your letters and 
your interest have rcx'caled the inner stren^^th of our industry - built upon 
an alnost universal desire by radio non in every corner of Aiuorica to use 
their facilities an.d talents unselfishly and itoII for a conr.ion purpose. 

Ancrica has given us a system of free radio v;hich has grov.-n, in its 
frecdon, fror.i a no\'-olty to the vi^^or of a f^rcat industry - and «11 vdthin 
•bxTO decades. Radio today has harnessed its energies to load and stinulatc, 
instruct and inforn the Ancrican people v;ho are its listeners. Radio is 
fully in the fi;^;ht that socks to keep iunerica free. It gives unstintingly 
of itself tovfard that single end. As nuch and as conplctcly, xro tliink, as 
any other industry in the land* 

It r.ioans giving a great deal, of course. But not too riuch. In this 
vxar, and against those vrc fight, nothing can be too nuch. Never forget it. 



™BVC 




194^ 



Nos. \'2>G 13*^2. 



LIBRARY oj the 
NATIONAL BROADCASTING CO., Inc. 

RCA BUILDING 
30 ROCKEFELLER PLAZA 

NEW YORK, N. Y. 



LIBRAKY BUREAU CAT. NO. 1169.6